The New York Times' Mobile Guide ?The Scoop' Gets A Citi Bike-Sponsored Update

With today's update to its iPhone app The Scoop, The New York Times may have accomplished something that advertisers and publishers often boast about but rarely achieve ? it may have found a genuinely useful way to incorporate sponsored content. And the update isn't just relevant to New Yorkers (who can actually take advantage of The Scoop's recommendations for the best restaurants, bars, coffee shops, and more), but also to observers of The Times as a business, suggesting new ways that the company could monetize its content on mobile. The Times said this is the first time it has featured advertising content outside of an actual ad unit in one of its mobile apps.

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